Partnerships
Reach managers in the year they decide how they will manage.
First Time Managers is read by people in their first year or two of running a team. They are choosing their habits, their meeting rhythms and their tools right now, mostly without anybody advising them. That is a narrow audience, and it is the whole point.
Who you would actually be reaching
Not managers in general. Managers in their first year or two.
Most management audiences are a mix of directors, founders and people who have been leading for a decade. This one is not. The entire site is built for the transition out of doing the work and into being responsible for other people doing it.
That narrowness is why the audience is worth talking to. These are the people who have never bought a tool for their team before, and are about to.
- Newly promoted, usually within the last twelve to twenty four months.
- Promoted for being good at the old job, and given no training for the new one.
- Small teams, typically three to eight people.
- Deciding their stack now: 1-on-1 tools, goal software, feedback and review processes.
- Actively looking for help, which is how they found the site in the first place.
What we are open to
Four kinds of conversation.
All of them work the same way: if it genuinely helps a first year manager, it fits here. If it does not, no rate makes it fit.
Sponsorships
Placement in the guides or in the monthly letters. Clearly marked as sponsored, always, because the audience can tell and the trust is the asset.
Content partnerships
Co-written pieces, original research, or data worth publishing. We write it in our voice, and we will say what we actually think of it.
Tool and product integrations
If your product solves something the guides already describe, there is a natural place for it. We will use it first and tell you honestly whether it fits.
Speaking and workshops
Internal sessions for new manager cohorts, or events aimed at people in their first leadership role.
Before you write
Four things that are not worth either of our time.
- Paid guest posts and link placements, at any price.
- Link exchanges, including the ones framed as content partnerships.
- Sponsored coverage where the review is agreed in advance.
- Anything aimed at an audience this site does not have, which is most enterprise buyers.
The readers trust this site because it is honest about what works, including when the answer is that a product does not help.
That is the only reason a placement here is worth anything, and it is why none of it is negotiable at any rate.
One person, not a partnerships team. I read every message myself and answer the ones that are a real fit, usually within a few days.
If it is not a fit, I will tell you that plainly rather than leaving you to follow up three times. It costs both of us less.
Tell me what you have in mind.
The more specific you are about what you are trying to reach and why, the faster I can tell you whether this is worth pursuing.
Get in touch
Every message is read by a person.